When I sit down to use a Mac, the first thing I think is, "I hate Macs", and then I think, "Why has this rubbish aspirational ornament only got one mouse button?" Losing that second mouse button feels like losing a limb. Sometimes you have to slap it to make it work properly, just like the Tardis (Doctor Who, incidentally, would definitely use a PC). You can build your own from scratch, then customise it into oblivion. PCs are the ramshackle computers of the people. Macs are glorified Fisher-Price activity centres for adults computers for scaredy cats too nervous to learn how proper computers work computers for people who earnestly believe in feng shui. I even hate people who don't use Macs but sometimes wish they did. So when you see the ads, you think, "PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers." In other words, it is a devastatingly accurate campaign. They are a logical choice in one sense (everyone likes them), but a curious choice in another, since they are best known for the television series Peep Show - probably the best sitcom of the past five years - in which Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur. The ads are adapted from a near-identical American campaign - the only difference is the use of Mitchell and Webb. This is a subtle way of saying Macs are cool.
Mitchell, incidentally, is wearing a nerdy, conservative suit throughout, while Webb is dressed in laid-back contemporary casual wear. This is a subtle way of saying PCs are unreliable.
#DAVE ABOUT MACS CUE PC#
So in one, the PC has a "nasty virus" that makes him sneeze like a plague victim in another, he keeps freezing up and having to reboot. They then perform a small comic vignette aimed at highlighting the differences between the two computers.
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